Epinephrine Auto Injectors for Treating Anaphylaxis

Problem:

Create an informational poster on how to use an Epipen.

Solution:

Medical information is often presented in a way that can be difficult for the general population to understand. Starting at a young age it is very important for everyone to be educated on properly administering this life-saving medication. Children are more likely to look at and remember the pictures, while adults may read the more detailed information, so I wanted to utilize both. I used a rounded sans serif typeface and muted color palette to create an inviting piece for a medical atmosphere.

Programs:

InDesign, Illustrator

Concept Pitch

This is my concept pitch for my epipen information design. I included research on the importance of epipens, the current epipen crisis, and how to properly use an epipen.

Layout Process

  • Layout Challenges

    I went through several different rounds of compositions in order to ensure maximum understanding and visual interest to attract an audience of all ages.

  • First Horizontal Draft

    The horizontal format of the images felt disconnected from the rest of the information and did not appear to improve understanding of content.

  • Second Horizontal Draft

    I found that keeping the icons in a square formation improved visual understanding greatly but the placement of the square off to the side left a disconnect from the content to the process.

  • Vertical Draft

    After some disappointing horizontal compositions, I chose to experiment with a vertical layout. Ultimately, I decided to take the central composition of the images and incorporate it back into a horizontal format.