Mock up from Mr. Mockup

Gucci x One Piece: Imagined Collaboration

Problem:

Create a brand collaboration between two brands with different target audiences.

Solution:

For my collaboration, I combined well-known fashion house Gucci with the massively popular anime One Piece. I did extensive research on previous collaborations Gucci has done with different brands and created a comprehensive list of all of the partnerships One Piece has done over its 20+ year run. I found that clothing x anime collaborations almost always include printing a character on a shirt with maybe some additional text. I wanted to create a clothing collaboration that would appeal to fans of the show and the average Gucci consumer. I made many different clothing items that are interesting if you get the reference but are also fun to wear.

Programs:

Procreate, Photoshop, InDesign

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