Mock up from Mr. Mockup
Gucci x One Piece: Imagined Collaboration
Problem:
Create a brand collaboration between two brands with different target audiences.
Solution:
For my collaboration, I combined well-known fashion house Gucci with the massively popular anime One Piece. I did extensive research on previous collaborations Gucci has done with different brands and created a comprehensive list of all of the partnerships One Piece has done over its 20+ year run. I found that clothing x anime collaborations almost always include printing a character on a shirt with maybe some additional text. I wanted to create a clothing collaboration that would appeal to fans of the show and the average Gucci consumer. I made many different clothing items that are interesting if you get the reference but are also fun to wear.
Programs:
Procreate, Photoshop, InDesign